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Additionally, your employer value proposition is something your recruiters and HR team can discuss with potential candidates. Let’s say you’ve done a phenomenal job building up a strong brand in relation to your products or services. Unfortunately, that alone won’t convince someone to work at, or stay at, your company. At its most basic, an employer brand is your reputation among the workforce as well as your employees’ perception of you as an employer.
You might use your employer value proposition on your website, recruitment materials, or LinkedIn company page. A good employer brand can reduce turnover rates by 28%, uss express work from home and cut your costs-per-hire by half. Additionally, 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand.
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Once you’ve done your research and cultivated a list of values and benefits your company offers, you’ll want to create an employer value proposition. An employer value proposition is a marketing message and a promise, so you shouldn’t say anything that isn’t true or that your employees wouldn’t agree with.
You might not be fully aware of the reputation your company has among job seekers or even your own employees. Send out internal surveys, conduct social media searches, check out sites like Glassdoor to read reviews, or hire a firm that administers reputation monitoring. Additionally, the video is likely empowering and pride-evoking for current employees, who can see their company’s clear commitment to carrying out its mission statement through videos of its workers. https://www.stgusa.com/ To demonstrate its commitment to recruiting high-quality talent, Eventbrite created a web page to introduce job seekers to its recruitment team. Similarly, it’s critical you use high-quality videos, photos, and text to tell your company story. You might consider putting employee interviews on your job page, or a slideshare created by your CEO on your About Us page. Ultimately, instilling a positive company brand image starts with a good onboarding process.
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In other words, employer branding is how you market your company to job seekers and internal employees. https://uss-express.reviews/employer-review/ The better you are at employer branding, the more likely you are to attract top talent.
- Plus, as they develop new skills, they become more valuable employees for your company.
- Instead, you want to evoke passion in potential candidates by expressing your company’s positive impact on the world or its deeper purpose.
- In 2018, the number one reason people left their jobs was because they were bored, and needed a new challenge.
- In fact, 86% of workers would not apply for, or continue to work for, a company that has a bad reputation with former employees or the general public.
- People want to feel their work is meaningful, often even at the expense of a bigger paycheck.
- By arming your new employees with the instructions and tools necessary to excel in their roles, you’re ensuring a smooth transition, lower turnover rates, and more productive teams.
If you want to create a strong employer brand, it’s critical you show your commitment to building diverse teams. There are plenty of company benefits to investing in D&I initiatives, including more innovative ideas, a stronger workplace culture, and better customer service.